Brettly arrives at the White Bison Ranch, expecting a ranch themed resort, but discovers it’s the real thing; a summer camp where boys learn to ride, rope and barrel race. Brettly hates everything about the White Bison; the ranch, the boys and especially Luke Lukas, the biggest jerk in the west.

The boys are not too fond of Brettly either and don’t want a spoiled rich kid around to ruin their fun. Following a disastrous attempt to escape back to Beverly Hills, Brettly tries to make the best of his time on the dirty old ranch, but it isn’t easy. He manages to make one friend, a horse named Charisma, which helps him endure Luke’s mean practical jokes and snide comments. Brettly despises Luke and the fact that Luke is sexiest boy on the ranch.

Brettly discovers he has hidden athletic talents and begins to make friends. His summer transforms from an ordeal into an adventure. Most shocking, his nemesis turns out not to be so bad after all. In fact, he might just be the best part of the summer.